Search Engine 
Optimisation

There are a number of factors, both on-site and off-site which affect how SERP rankings are assigned. The on-site includes the design of the website, title tags, links within the site and content on the page. 

The off-site involves building the sites domain authority and establishing credibility through backlinks from external sites, citations, social media, online directories, blogs, reviews and unaffiliated sources.

Search Engine and SEO

The Search Engines algorithms are updated constantly, always seeking ways to improve the search results and help users find what they are looking for, both quickly and easily. Algorithm refinements affect websites in different ways, making SEO a continual process of anticipation, and adjusting and refining; however the concept remaining the same.

Stay at the Top, above your Competition

On-Site Work

  • Making sure your site is cohesive and easy for the search engine bots to crawl. This involves streamling your sitemap and website structure.
  • Creating keyword-rich content, including relevant details that give your website authority.
  • The Brilliant SEO Agency will add content links to your site, which generates enough linked pages to give your site credibility in the eyes of the search engine.
  • Updating and improving your site’s title tags with targeted keywords will increase relevancy.
  • As a result ofThe Brilliant SEO’s canonicalization process, bots will be able to read your website as intended.

Off-Site Work

  • The Brilliant SEO Agency will create high-quality backlinks which help increase your website’s authenticity with the search engines.
  • Enhance your business’s credibility by allowing our performance media team to develop a social media campaign.
  • Leverage authoritative sites to create off-site citations, which reference your website and business.
  • Refine and include your business in directory listing on non-affiliated websites, further enhancing your web presence.

Keyword research

It’s critical to remember that keywords must be completely relatable to your actual website, and not just be included for the sake of attempting SEO efforts. Search engines are smart enough to identify attempts at “tricking” their system and, as a result, will take measures to ensure your site does not rank. 

Choosing keywords that are thoroughly researched and strategic will drive traffic to your site and improve your return on investment (ROI).

Nearly a quarter of keywords are refreshed each day, making it critical that businesses ensure their SEO is up-to-date and conduct meticulous research. To make this procedure easier, The Brilliant SEO agency  practices utilising keyword clusters, the combination of including variations of core phrases. 

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If you are looking for a top-notch, experienced and successful SEO company , you found it. With a team of professionals that have years of combined experience, we know how to make search engine optimization work for you, with fast results.

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